Researchers Uncover Brain Circuitry Central to Reward-Seeking Behavior

Newswise imageUNC scientists found that as mice learn to associate a particular sound with a rewarding sugary drink, one set of prefrontal neurons becomes more active and promotes reward-seeking behavior while other prefrontal neurons are silenced, and those neurons act like a brake on reward-seeking.

from Newswise Feature Channel: Addiction http://www.newswise.com/articles/view/669803/?sc=c125

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